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Post by moomalade on Mar 30, 2024 17:27:50 GMT
AI will just be a visual tool, likely in the concepting phase early on in film production. It's text based generative qualities lack the precision and control required to deliver exactly what the client wants in the final image. Though for certain, studios will attempt to use it, blinded by the potential savings. The only worry is by the time they realise it's not the golden goose they think is, the vfx industry as we know it will have burned down, with most of the big talents having moved on.
A colleague put it best:
"It’s interesting how it’s sort of backwards from the traditional artistic process. Normally, getting your abstract idea across is easy (e.g., anybody can draw a stick figure character), but making it look detailed and realistic is hard. Here you get detail for free, but consistently expressing your idea is hard."
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Post by Slinger on Mar 30, 2024 18:49:29 GMT
Composing a useable, and stable, text prompt (for a still image in this instance) to produce a picture of Emma Watson, dressed as a nun, standing in front of a convent while juggling three crucifixes would be quite complex, while the analogue version would be something like "Emma, put this on, stand over there, and juggle these, dear".
Your digital "starting point" might be "a beautiful picture of emma_watson_xl, detailed skin texture, masterpiece, photorealistic, woman, blonde, detailed eyes, detailed lips, detailed face, 4k, light, RAW colour photo, (fully in frame:1.1), (blush:0.5), (goosebumps:0.5), nightime, wearing a nun's habit, looking directly at camera, <lora:emma_watson_xl2 (4):1.0>, (((juggling 3 crucifixes: 1.5))), background is a convent ¦ dramatic lighting, <lora:sinfully_stylish_SDXL:0.8>" and that's just the first best guess.
And that's also without a corresponding prompt telling the software what you DO NOT want to see in your scene, something like. "(worst quality, low quality, normal quality, lowres, low details, oversaturated, undersaturated, overexposed, underexposed, grayscale, bw, bad photo, bad photography, bad art:1.4), (watermark, signature, text font, username, error, logo, words, letters, digits, autograph, trademark, name:1.2), (blur, blurry, grainy), morbid, ugly, asymmetrical, mutated malformed, mutilated, poorly lit, bad shadow, draft, cropped, out of frame, cut off, censored, jpeg artifacts, out of focus, glitch, duplicate, (airbrushed, cartoon, anime, semi-realistic, cgi, render, blender, digital art, manga, amateur:1.3), (3D ,3D Game, 3D Game Scene, 3D Character:1.1), (bad hands, bad anatomy, bad body, bad face, bad teeth, bad arms, bad legs, deformities:1.3), anime, cartoon, graphic, (blur, blurry, bokeh), text, painting, crayon, graphite, abstract, glitch, deformed, mutated, ugly, disfigured"
What the digital route will always be though, is a lot less expensive than hiring Ms Watson, teaching her to juggle, and directing her to stand in front of a real-life convent - after receiving the correct permissions - and making a donation to the church for the privilege of having her stand there.
It's all about the money, and the quality can hopefully come later seems to the the Philistine credo.
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Post by MikeMusic on Mar 30, 2024 20:33:24 GMT
The price will be nice
Quality will be 'good enough'
Eventually it will be normal
I play a game with certain effects these days, usually explosions
That's CGI
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Post by rfan8312 on Mar 30, 2024 21:48:26 GMT
What about TV commercials? Here in the US every commercial must include more than 1 race because of the fear of what not doing so would be perceived as. So, every white guy in the SUV commercial must be married to a black or asian woman. Every group of friends watching a football game must be of mixed race to the point where it's actually distracting. A woman who worked for an ad agency was on the Adam Carolla show mentioned how when they were putting together an ad it felt a bit wrong being tasked with going out specifically to find a black person to appear on the screen. We are so scared of the possible wrong perception that we operate more on what something looks like than what it is.
Could AI be a solution when it comes to cheap ads for products like Domino's Pizza? Domino's is a massive chain here. The quality of the product is rock bottom it's difficult to even call it pizza but they advertise the most.
In this AI ad the people look wrong still but I wonder if they fixed that could we once and for all drop our struggle to not appear racist and just chalk it up to entering the right prompts and say "hey this is what it gave us, ye there are only 2 Asians in there and only 1 black person but there're also only two whites". There would be nobody to be falsely outraged at if you can prove you added the prompt to include 'assortment of races within a group of 5 people'.
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Post by MartinT on Mar 30, 2024 23:15:09 GMT
What about TV commercials? Here in the US every commercial must include more than 1 race because of the fear of what not doing so would be perceived as. It's the same in the UK and extends to TV series, too. It's so obvious, it becomes tiresome.
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Post by Slinger on Mar 30, 2024 23:48:11 GMT
And then there's the annoying trend of taking a well-known male character and re-casting him as a woman...
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Post by rfan8312 on Mar 31, 2024 0:17:04 GMT
Sounds like another fear based move based on what the studio thinks the audience wants. Though not sure if it's possible to know why the studio does that?
Regarding AI handling ads, I wouldn't want to see actors lose out on a paycheck if they became obsolete for filming TV ads, but I think since so many ads are just one offs and you never see that actor again, technically AI might be able to just spit out ads that are completely computer generated and just be done with it with no reason to be offended since a machine created it with no reason to try to offend anyone.
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Post by orange55 on Mar 31, 2024 8:04:10 GMT
What about TV commercials? Here in the US every commercial must include more than 1 race because of the fear of what not doing so would be perceived as. It's the same in the UK and extends to TV series, too. It's so obvious, it becomes tiresome. agree it is comedy obvious. However, it does mean we no longer have to watch the same old people tuning up again and again in different shows. We are seeing some new actors coming through who are good and more of them. I am pleased to not see David Tennent and Olivia Coleman in every show. 😀
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