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Post by julesd68 on Jan 21, 2019 19:21:09 GMT
Well this is good news. A new classical radio station called Scala Radio is to launch on March 4, led by Simon Mayo. Looks like they are planning on making it very distinct from Radio 3 and Classic FM if this article is anything to go by. www.bbc.co.uk/news/entertainment-arts-46947959< The launch comes amid resurgent interest in classical music - it was the fastest-growing musical genre in 2018, with sales and streams up 10% on the previous year. >
If there genuinely is a 'resurgent interest' I would love for someone to explain why now ... |
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Post by jandl100 on Jan 21, 2019 20:09:24 GMT
Hmm. Is there a big enough audience to support 2 advertising-funded classical stations?
If the listener numbers are shared between the stations, the advertising funding will be harder to come by.
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Post by Slinger on Jan 21, 2019 20:10:14 GMT
They've assembled a pretty motley crew of presenters. It could be an interesting experiment, and I wish them luck.
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Post by MartinT on Jan 22, 2019 8:38:57 GMT
National or local?
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Post by Slinger on Jan 22, 2019 13:59:29 GMT
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Post by julesd68 on Jan 27, 2019 11:57:24 GMT
Bauer Media's Steve Parkinson talks to Amol Rajan about the new radio station's launch here |
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Post by MartinT on Jan 27, 2019 17:49:12 GMT
The press release doesn't fill me with hope. Phrases like "surprise and delight" make me shudder. Mark Kermode having a programme on film music can't be a bad thing, though.
What I would like is something between Classic FM's lollipopy presentation of short pieces and single movements with little or no informative comment, and Radio 3's wilful scraping of the obscure and modern barrel of music you've mostly never heard before and which mostly sounds dissonant. I still don't know whether this is a national station or not.
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Post by Slinger on Jan 27, 2019 18:10:18 GMT
The press release doesn't fill me with hope. Phrases like "surprise and delight" make me shudder. Mark Kermode having a programme on film music can't be a bad thing, though. What I would like is something between Classic FM's lollipopy presentation of short pieces and single movements with little or no informative comment, and Radio 3's wilful scraping of the obscure and modern barrel of music you've mostly never heard before and which mostly sounds dissonant. I still don't know whether this is a national station or not. From the way it's being spoken about and written about there's no indication that it's to be other than a national station. "Listen on national DAB Digital Radio, online, via smart speakers and via mobile apps. Further information on how to listen can be found at www.scalaradio.co.uk." It's also digital only - no AM/FM sources. Much as I don't enjoy each and every show on Radio 3, or Classic FM, I don't expect to enjoy every show on Scala. Hopefully though, in time, there may be a few gems in there. |
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Post by MartinT on Jan 27, 2019 18:21:53 GMT
Not FM, then? No good for the car.
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Post by julesd68 on Jan 27, 2019 22:06:34 GMT
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Post by Slinger on Jan 27, 2019 23:13:53 GMT
I suppose one thing we should keep in mind is that the majority of classical fans here fall outside of their target demographic.
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Post by MartinT on Jan 28, 2019 0:37:14 GMT
Agreed. Overall, it must be a good thing.
Once it starts, I'll try it on an internet stream.
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Post by jandl100 on Jan 28, 2019 4:06:53 GMT
Yes, interesting article. Classic FM seems largely targeted at stay-at-home, not too musically adventurous, middle aged mums. I will be interested to hear how Scala positions itself both in terms of presentation style and musical content. |
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Post by julesd68 on Mar 12, 2019 23:01:24 GMT
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